Logos on the Moon?

Yes, I know Heinlein wrote about it. Now it appears to have made CNet News:

“Logos to Replace Man In The Moon, Ad Man Predicts”

I wonder how long until the moon is “tagged”?

On a serious note, however, this does open up a whole range of issues related to space property rights, etc. After all, who gets to decide which ad(s) get placed on the moon? What’s to stop someone from superimposing their ad over a rival’s ad?

For example, imagine Microsoft pays to have the Windows 2044 (codename “Vaporware”) logo beamed onto the moon for everyone on Earth to see. Then imagine Google pays to have a big red circle and slash beamed over it…