Long-time readers of the Cynic may recall previous entries (such as Ooh….Aaaaahh…ZZZZ) where we have castigated NASA’s lame attempts to make space seem interesting, perhaps out of their desperation to keep the public mildly amused long enough around budget time to protect their precious (and pointless) manned space program.
Not to be outdone by their previous efforts, NASA has put together a little PR stunt, complete with Wookies, Stormtroopers, and even R2D2, to escort a movie prop to the Space Station and back in commemoration of the 30th Anniversary of Star Wars. What a brilliant use of my tax dollars (and yours, too).
Unbeknownst to NASA’s PR geniuses, though, the old saying “all press is good press” is, in fact, not true. While the sycophantic mainstream media – having long abdicated any pretense of actual journalistic integrity in return for a chance to fly in Air Force One or get a slightly better market share in the Nielsen ratings (because we need those ad sponsor dollars, after all) – is doing their job in covering this event, it appears the blogosphere is a bit less impressed. For example, while the high-traffic technology website, Slashdot, did in fact provide a brief snippet on the media event, the tags associated with the coverage really were the most illuminating, in particular, the word lame.
At least they could have done a service to humanity and taken Jar Jar Binks along for the ride (and shoved him out the airlock… “what? me go walkie?”)
NASA has now officially jumped the shark.